When I was just reading a post by Michael Arrington on Techcrunch about the answers they received from MySpace employees (‘…since we all know that the ship is sinking…’) I truly felt sorry for this company and the people who work there.

Last year I was quite convinced that this company will make a smart move by focusing more on the content they can offer to the user – mostly artists. The acquistion of ilike.com with its great features in combination with the tons of content on their network could have been an amazing service and result in promising revenues (ticket sales etc.). Instead on focusing on this transition (since facebook won the social networks game) they started to battle internally. Lots of good people left the company and with them their knowledge and ideas. They joined new startups like Gravity where they could probably focus their time more on creating something rather than struggeling with a huge reorg (reorg always sounds like big corporation stuff).
The article on Techcrunch with the responses by MySpace employees shows clearly that this company is in a threat, everyone is more concerned about where to go and the ones who stay have to build up entire teams again. So instead of creating value out of their content (for the user and Murdoch) they scared some key employees away and with them some of the MySpace spirit left also.

